Give an overview of your video’s content using natural language. Keep in mind that irrelevant words in your description create poor user experiences and may violate YouTube’s policies. For this example, your category keywords might be “cooking” or “recipes”. You should also include 2 or 3 alternate versions of the focus keyword for example, if your main keyword is “how to make spaghetti”, alternates might be “how to cook spaghetti”, “spaghetti recipe”, etc.įinally, include some broad so-called category keywords to offer context. Ideally, you should go for a focus keyword that features a high search volume and low competition. Use Google Trends, YouTube AutoSuggest or tubics to research these keywords. Repeat it at least 2-3 times in the rest of the text to give search engines a clear signal what the text and your video is all about. In the YouTube description, you should mention the focus keyword in the first paragraph. Since YouTube also crawls your subtitles this might give you an additional SEO boost. This way you can mention the focus keyword in the video’s spoken text as well.

Ideally, you have this focus keyword already in mind before shooting the video. A focus keyword is the main phrase you try to rank for. And writing a description with keywords can help viewers find your videos more easily through search.” YouTube Creator AcademyĪlways have a so-called focus keyword.

“YouTube is one of the largest search engines in the world. YouTube strongly recommends that you optimize your video description for SEO: Any word or keyword you include in the description can help you boost your video’s rankings in YouTube search (and Suggested Videos). Your description helps YouTube to understand the content (and context) of your video. Jan Fassbender explains there how smart YouTube descriptions can satisfy both: the YouTube algorithm AND your audience. In the video below you’ll learn the basics of successful YouTube descriptions.

Links to related content or affiliate links.

Keywords that are searched for on Google and YouTube and fit your video.

Relevant text featuring at least 1,000 characters.

So let’s get started! How to Write a Good YouTube Description?Īn effective YouTube description that gets your video more views should include: You don’t know how to write a YouTube description? No worries! That’s what we’re here for.

Along with your video title and tags, the description plays a major role in YouTube SEO and rankings - but only if it’s done right. The information you enter in the YouTube description box will help viewers understand what your video is all about when searching on Google and YouTube. Your video’s YouTube description has to give your audience a detailed overview of your video’s content.

Link in description youtube